Dropship Resource » dropshipping sales

Why Should Online Shoppers Buy From You?

bobby — Wed, 30 Sep 2009 12:01:00 +0000

Without wanting to state the obvious but……

competition is fierce in the world of online retailing. It doesn’t matter what you’re selling, unless you have designed and made it yourself the chances are that you aren’t the only online store selling the same item.

In fact, there are probably hundreds or even thousands of other e-commerce websites selling exactly the same products as you.

So, why should any online shoppers buy from you and not one of the many other online stores?

In order to stay on top of the heap and achieve those sales, you have to ask yourself that question…..and then do your best to answer it and take the required action!

Let’s say that you sell a popular and very well known brand of work boots called bestevaboot. When any online shopper does a Google search for “work boots” or “bestevaboot” they will be bombarded with many pages of results.

So, what can you do to set yourself apart and above the rest of your competitors selling these bestevaboots? How can you convince the shoppers to part with their cash and buy from you instead of the multitude also offering the exact, identical product?

Well, you might try reducing your price to undercut your competition, but this is definately not advisable, simply because it’s a mission to failure, a game you can’t and won’t win. There will always be competitors who will lower their prices even more so than yours, in the hopes of acheiving a sale. This may happen for a short while, until either you or yet another competitor comes along and cuts prices even lower. Ultimately, you wouldn’t have any profit left, and that defeats the whole purpose of being in business, doesn’t it? So definately rule out the idea of trying to sell your products cheaper than everybody else.

What else might you do to make your e-commerce site stand out in the crowd and encourage shoppers to buy from you before anyone else?

One proven tactic you might consider is making your website more interactive. Internet marketing research has shown that shoppers really, really love websites that allow them to interact. You may have to shell out some bucks to hire a pro to do this for you, but sometimes you simply have to spend money to make money.

Or, another proven option is to make your product descriptions a bit more appealing and descriptive. Many entrepreneurs vastly underestimate the importance of good, informatime (and not forgetting accurate!)product descriptions. So food for thought there….don’t make the same mistake, that will give you an edge over a lot of the competition.

Think about it for a moment, if you are selling bestevaboot work boots and your competitor is also selling bestevaboot work boots and his product descriptions reads “Leather work boots. bestevaboot. Brown.” and your e-commerce store description for the same pair of boots reads “Bestevaboot: Rugged, high quality work boots since 1901. Rich brown smooth leather, high cushioned padded collars, steel toes, lug soles for extra traction, waterproof and insulated to keep your feet dry and warm—built tough and made to last!”

Which site sounds like they offer the better deal?

There are other ways to get shoppers to buy from you instead of your competition, these are just a couple of suggestions to guide you in the right direction.

Put your thinking cap on and jot down some ideas of things you might to do increase your competitive edge, maybe experiment with your ideas and then in theory you will be watching your sales increase!

Why Should Online Shoppers Buy From You? is a post from: Dropship Resource

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Use Power Words to Increase Dropshipping Sales

Amanda Brooke — Fri, 25 Sep 2009 18:34:00 +0000

Have you ever thought about the words you are using on your dropshipping website?

There are all sorts of words, but some are more powerful than others, and will net more sales for your business.

In ecommerce, when you have to rely heavily on the written word to sell your products, you really need to choose those words wisely!

Here is a list of 40 proven Power Words:

Affordable
Appealing
Authentic
Benefit
Bold
Budget
Classic
Clever
Convenient
Custom
Dazzling
Delightful
Dependable
Discount
Durable
Economical
Economy
Efficient
Exclusive
Extraordinary
Favorite
Flawless
Free
Genuine
Guaranteed
Helpful
High-quality
Inexpensive
Ingenious
Innovative
Low-cost
Low-priced
Luxurious
Magic/magical
Natural
New
Nostalgic
Organic
Perfect
Phenomenal

There are many more Power Words that you would find quite useful in your ecommerce dropship business, but the ones above will give you an idea of what kind of words you should be using.

Besides the muscle of proven power words there are words that have simply been done to death—used and re-used to the extent that nobody even pays attention to them anymore.

For instance, if you are writing a title for one of your products, try to avoid words like “great” or “good” or others of that ilk.

Those are classic examples of overworked words that have lost their power to grab the attention of the average viewer.

Instead of the same-old same-old descriptive words, why not try something like “Innovative” or “Phenomenal?”

These are muscle words because they pack a punch with consumers.

They haven’t been completely over-used and still retain the power to snag attention, which is exactly what you want and need!

Take a look at your web copy. If you see the word “very” in there anywhere, delete it and replace it with a power word. There are plenty of descriptive adjectives that would replace that tired old “very” and make your copy really sing.

Using Power Words will give you an edge over other online dropshipping businesses, and make no mistake about it….as competitive as online sales are; you need all the edge you can get, and then some!

So, if your copy is old and worn out, replace it with some muscle words that will knock out your competition!

Use Power Words to Increase Dropshipping Sales is a post from: Dropship Resource

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Target a Search Engine, Increase Dropshipping Sales

Nikole Cruise — Tue, 22 Sep 2009 20:07:00 +0000

Some online entrepreneurs build great websites and offer wonderful products and services at highly competitive prices-only to find that hardly anyone visits them. Such people have not made the important realization that just having a good site is not enough. You need to get people’s attention, in an environment wherein there are hundreds or thousands of other stores that-at least, at first glance-look just like yours. In order to accomplish this goal, it is best that you learn what is called search engine optimization, or SEO.

Do not underestimate the importance of search engines. Engines like Yahoo, Google and Bing are an integral part of anyone’s Internet use, no matter what they happen to be searching for, since the Internet is too big and complex for people to find new things without using a search engine. More often than not, buyers find sellers and products through search engines. Some online businesspeople try to take advantage of this by buying a pay per click advertising strategy. Unfortunately, not only is this very expensive, it is also not very effective. Many net-surfers may assume (correctly or not) that the site owner has to use this tactic because the site is not good enough to attract visitors on its own merit and relevance. SEO, being cheaper and generally more effective, is a superior option.

Yes, it’s great to always have your consumers in mind when you write up your site content. However, those consumers are unlikely to reach your site unless it shows up high on the list of results from their search engine. Dropshipping successfully becomes much easier when you also keep in mind the way search engines work. SEO is also one of the cheapest marketing tactics out there, since you can do it yourself by simply updating some of your online text, and because the potential returns are so large. SEO works even better when you use it in conjunction with advertising arrangements with other websites. What sites are people from your target demographic likely to visit? Contact the owners of those sites, and try to get them to put up links to your business.

For the especially busy online entrepreneur, paying somebody else to take care of the search engine optimization aspects of your site can be a very attractive option. This is not without reason. However, it is possible that the expert you have hired will end up using strategies (such as excessive keywords) that will actually get into trouble with the people whom you rent your web-space from. In other words, it might actually be better to jus do SEO yourself. Do not be put off by people who say that SEO can only be done by experts. There are many levels of SEO tactics, some of which are very complex, and some very simple. True, you will have more options available to you if you are a computer genius. However, the simplest-and often the most effective-tactics can be employed by even the least experienced online businesspeople. Give SEO a try, and watch your sales increase!

Target a Search Engine, Increase Dropshipping Sales is a post from: Dropship Resource

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