product description writing

Anyone that says selling dropship products online is going to be easy must be ignored. Sure you can pay your supplier for a ready made ‘cookie cutter’ online store that is pre loaded with their available inventory. You can design and create your own e-commerce store and have the inventory from your dropship supplier populate your site by way of a feed. Great!! That saves loads of time and effort and gets you up and running selling online in no time at all.

In reality, by setting up your e-commerce store in this way, you have probably made the biggest mistake of all, one that will set you back for a long time until you take steps to put your store back on track to achieve success.

Too many online entrepreneurs who are just starting out underestimate the value of good and unique product descriptions and the lesson learned is from lack of customers and therefore sales.

Think about it, online shoppers can not touch or hold the goods that they are looking to buy, so apart from good images of the product and more than one is advisable, your product description should be written in such a way that the photo’s aren’t even needed. The product descriptions that are provided by your dropship supplier are usually just a few ‘key word’ ones that are the same on countless other e-commerce stores where the lazy web store owners haven’t made any effort to create their own. So why should a visitor buy from your store if what they see is no different to many other stores that they may have visited.

It is well worth the time and effort that you will have to apply to create your own product descriptions, use your imagination and use words that compliment the product, create a feel of desire, a sense of urgency that the customer should buy before you are sold out. You may have heard the phrase ‘power words’ well if you haven’t then look it up because this is where you will need them. To give an example, if you are selling a high value item, then make sure that the words used in your description emphasise the perception that it is, words like ‘quality’, ‘luxurious’, ‘recommended’, ‘desirable’ to name a few.

Power words aren’t just used for high value or luxury items, they should be used for any item but ensure that you use words relevent to the product in question as you wouldn’t want to over do it.

Another reason to create your own product descriptions is because of the way that the search engines, Google and Yahoo for example will know if your descriptions are the same as other sites and will penalise your store in the page rankings for copied content.

Original content is the way forward, no doubt about it. So take the time to look at your e-commerce store product listings and make those important changes if you want to achieve more sales and higher placement in the search engine listings.