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Tuesday September 7th 2010

Done Any Link Baiting Lately?

link bait

Not sure what link baiting is?

Well you are more than likely doing it already

Linkbaiting is a term used on the internet that describes a number of activities that generate links back to your own website.

There are plenty of easy and practical ways to do this, there are many that are more widely used simply because they have a proven track record.

You are probably already blogging and using social community bookmarking sites, if so, then it only takes one interesting page on a site….and only one person to notice that page….and then a handful of other people who share the link…and in the in no time at all, you find that you have a large number of links back to your ecommerce website all coming from a vast array of other sites. This is the result that you are aiming for.

the name of the game is to attract as many new visitors to your ecommerce website! as it goes without saying that visitors are your potential customers, and you can never have too many of those.

Have a go at the following tried and tested link baiting techniques, you may be putting some of them into practice already:

Try Something Funny: Almost everyone loves a good grin or chuckle to brighten up their day. Using humor, posting a funny quote, short story about a funny experience, a cartoon or even humorous photo or video, having something that is funny is a great way to get people to notice your web site and achieve that click on the ’share this’ button. The result for the right post can be astounding, generating thousands of links to your website. One of the best things about humor is that people love to share it with colleagues and freinds and pass it along, which is obviously what you want to happen.

Competitions: This can be a sure fire way of getting passed around and shared if done correctly! All humans love a competition, who doesn’t like the chance of winning a prize? Offer a great contest on your website with what appears to be a great prize and you will be surprised how many visitors it generates!

Gossip or Controversy: There’s something appealing about a bit of celebrity gossip or a contraversial story that can stir the interest of a lot of people. If done correctly without being libelous, the results could be quite beneficial to your site.

Surveys or Polls: Offer one of these options on the right subject and the results could be amazing, it’s crucial that you set it up in a way that others can post it on their sites.

Freebies: Just about everybody loves something for free, you can never go wrong with a good freebie. It’s almost guaranteed that people will share and pass along to others the information of a decent freebie that they have found on the internet.

Lists: People like lists. Bulleted lists, numbered lists, any kind of list. Research has proven that posts or articles posted on the internet that have a number in the title will attract more readers.

A community: Consider setting up a ’shout box’ or even a forum on your site to deveop and promote a community feel. It’s a well known fact that people like a sense of belonging and being part of a community. Think of it as a pyramid scheme, get some initial contributors and they will then encourage others to join in and then those new one will also bring along some new contibutors and so on. Before you know it you have your community.

So if you aren’t already, give it some thought and try link baiting and see your e-commerce business grow.


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