Blogger, Facebook and MySpace are the giants, but there are others that will fit the bill quite nicely to help in your marketing campaigns. As an online store owner, you will need to always be aware of where the people you need to target are online most, and which of the numerous sites will fit into your social marketing strategy.

Some will definately be more appropriate to your online store and its available lines for sale than others. So you will need to spend a little time doing your research by browsing around each of the social media sites to establish which one(s) will be most appropriate to your needs. Find out as much about the membership of the site, where most of its members are located and average age of user etc.

For instance, some sites are favoured by and mainly populated with teenage members. If you are marketing to teenagers, then obviously this site would work well for you in your social media marketing campaign.Friendster is predominantly Asian. Baidu is out of China.

Maybe, if you are marketing your dropshipping business on a global level, it would benefit you to register on as many of these sites as possible and incorporate them all into your social media marketing plan.

Below is a list of the top 20 social media sites:

1. Blogger (222 million)

2. Facebook (200 million)

3. MySpace (126 million)

5. Windows Live Spaces (87 million)

6. Yahoo Geocities (69 million)

7. Flickr (64 million)

8. hi5 (58 million)

9. Orkut (46 million)

10. Six Apart (46 million)

11. Baidu Space (40 million)

12. Friendster (31 million)

13. 56.com (29 million)

14. Webs.com (24 million)

15. Bebo (24 million)

16. Scribd (23 million)

17. Lycos Tripod (23 million)

18. Tagged (22 million)

19. imeem (22 million)

20. Netlog (21 million) 

This list is based on the membership figure research carried out by Comscore, a marketing and research company that measures visitors and so on in the digital world.

Once you visit each site and see what it’s all about, you can decide which ones to focus on. Unless you are super quick and have tons of free time to spare—or have somebody hired to take care of social media marketing—it’s not a good idea to join too many communities and spread yourself so thin that you aren’t doing justice to any of them.

Take your cues from the site. For example, if you sell photographic equipment and/or cameras, then Flickr would be a great site for you to join because it’s all about photos.

Whichever social media sites you decide to make part of your marketing plan, rest assured that if you do it right, you will see an increase in traffic to your dropshipping website!