Does your stock inventory or prices change on a regular basis? or do you often send mass updates to your customers? Well if your ecommerce business is one that needs to send short messages to users frequently then micro-blogging is the way to go! 

This method enables you to connect with customers or prospective customers without a big investment in time or effort. Plus, you can connect with consumers without the necessity of being in front of your computer. 

The facility to Micro-blog allows you to stay in touch while on the move pretty much anywhere you might be where you at least have access to your mobile phone. After all, how many of us actually leave home these days without our mobile phones?

Micro-blogging is well worth considering as a way to stay connected is not only quick—it’s easy! These two features alone make micro-blogging an invaluable tool for the business owner or ecommerce entrepreneur.

As you can only send out a limited amount of text, the amount of information you are able to send in a micro-blog is actually a huge plus for you and it’s also a great plus for your customers or potential customers too. 

Why? 

Because they’re most probably busy too.  Most people now lead busy, rushed and hectic lives with packed-to-the-limit schedules and timetables. It’s hard to get a person’s attention! especially if they receive what they feel is a hard pitched lengthy message that on first appearance can look like spam. Even if they had the desire and inclination to open and read a lengthy email or blog post, they probably don’t have the time. 

But a micro-blog, on the other hand, is suitably short and sweet. It’s concise and to the point. The recipient won’t mind this so much as it doesn’t take up much of their time or attention and most of them will respond to it favorably. After all, you can be criticised for having too little communication or interaction with your customers just as much as you can be for sending out a deluge of unwanted correspondence. So a short and sweet message or update using this method shows a consideration to your customer which should be appreciated.

Building goodwill for your business is of paramount importance, anything you can do to facilitate that feeling of goodwill is a benefit! 

Besides your current or prospective customers being appreciative of the time-saving aspects of receiving micro-blogging messages from you, staying in touch with important updates or things that you think might interest your customers will help to instill some trust in your business. The importance and value of building trust in you from your customers or those who you hope will become your customer at some point cannot be underestimated! 

When you are micro-blogging and staying connected to your customer base and potential buyers, you are, in essence, reassuring them that you care about them and that you aren’t just some fly-by-night operation who will take their money and run. You’re letting them know that you’re around for the duration and that they can count on you to stay connected!