Shopping cart abandonment is a regrettable fact of life for anyone with an ecommerce business.
There are many and varied reasons why consumers place items in their online shopping carts and then back out before completing checkout. Some of the most common reasons for abandoned shopping carts are:
- Decided to shop offline instead of online
- Unable to locate Customer Support
- The item was out of stock at checkout
- Not enough money
- High shipping costs or no stated shipping costs
- Lack of preferred payment method
- Worry about site security and safety of using credit card online
- Left to try and find an online coupon before buying
- Wanted to do some comparison shopping at other websites
- Inconvenient checkout process
Of all these reasons why your customers leave before actually becoming bona fide paying customers, shipping charges that are perceived to be excessive is the biggie by far, according to a survey recently conducted by Comscore for Paypal.
Based on the findings of this survey, Paypal has released the new Paypal Instant Update API, which is an express checkout feature that they hope will help to eliminate shopping cart abandonment.
This new express checkout feature will let online merchants furnish customers with all of the information they need right up front, so that they can go ahead and complete the purchase.
If you are an online merchant who integrates the new Paypal Express Checkout feature into your website, your customers will be able to see all of the pertinent order details such as sales tax, if any; insurance choices and also the shipping options you are giving them.
By being able to see this early in the checkout process, this should cut down significantly on abandoned shopping carts because shoppers will see at a glance exactly what they will be paying in total.
Your customers will still be paying on your website, but they will be spared the time consuming inconvenience of having to enter things such as shipping address and payment information on your site to checkout, because it’s already on file with Paypal.
You might consider giving this a try, or at least a look-see.
Anything that helps cut down on shopping cart abandonment will definitely improve your profits and the success of your dropshipping business!
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